The Fine print



Last Updated: MAY 25, 2018

This privacy policy (“Privacy Policy”) describes the information collected by Milksource LLC, a company formed under the laws of the State of New Jersey ("Company," “we,” “us,” “our,” or "Milksource"), how that information may be used, with whom it may be shared, and your choices about such uses and disclosures. By using our website, located at (“Website”), and/or other services we provide (collectively, “Milksource Services”), you are accepting the practices set forth in this Privacy Policy. If you do not agree with this policy, then you must not access or use Milksource Services.


1. Information we collect automatically

When you use Milksource Services, we automatically collect and store certain information about your computer or mobile device and your activities. This information includes:

Mobile Device ID. Your mobile device's unique ID number (e.g., IMEI).

Geographic Location. Your mobile device's geographic location and timezone when you first register for Milksource Services.

Device Information/Specifications. Technical information about your computer or mobile device (e.g., type of device, web browser or operating system, IP address and internet service provider) to analyze trends, administer the site, prevent fraud, track visitor movement in the aggregate, and gather broad demographic information.

Length and Extent of Usage.  How long you used Milksource Services and which services and features you used.

Information obtained through cookies. We use “cookies” to keep track of some types of information while you are visiting and using Milksource Services. “Cookies” are very small files placed on your computer, and they allow us to count the number of visitors to our Website and distinguish repeat visitors from new visitors. They also allow us to save user preferences and track user trends. We rely on cookies for the proper operation of Milksource Services; therefore if your browser is set to reject all cookies, Milksource Services may not function properly. Users who refuse cookies assume all responsibility for any resulting loss of functionality with respect to Milksource Services.

Information obtained through web beacons. “Web beacons” (also known as “clear gifs” and “pixel tags”) are small transparent graphic images that are often used in conjunction with cookies in order to further personalize Milksource Services for our users and to collect a limited set of information about our visitors. We may also use web beacons in email communications in order to understand the behavior of our customers, such as whether an email has been opened or acted upon.

2. Information you provide to us

Information you provide directly to us. When you register with Milksource Services, you provide us with:

●      Your username, password and email address

●      Profile information that you provide for your user profile (e.g., first and last name, picture, geographical location, phone number and date of birth)

●      Information about your motherhood experience (e.g., pregnancy status, how many children you have, due date, and breastfeeding goals)

Information We Obtain From Facebook. When registering with certain Milksource Services, you may be given the option to sign in using your Facebook login. If you do so, you are authorizing us to access certain Facebook account information. By allowing us to access your Facebook account, you understand that we may obtain certain information from your Facebook account, including your name, email address, birthday, work history, education history, current city, pictures stored on Facebook, and the names, profile pictures, and current cities of your Facebook friends. We only obtain information from your Facebook account that you specifically authorize and grant us permission to obtain.

Emails: We require an email address from you when you register with certain Milksource Services apps. We use your email for both “administrative” (e.g., confirming your registration) and “promotional” (e.g., newsletters, new class and product offerings, special discounts, event notifications, special third-party offers) purposes. Email messages we send you may contain code that enables our database to track your usage of the e-mails, including whether the email was opened and what links (if any) were clicked. You may opt-out of receiving promotional emails and other promotional communications from us at any time via the opt-out links provided in such communications, or by e-mailing with your specific request. However, we reserve the right to send you certain communications relating to Milksource Services such as service announcements, security alerts, update notices, or other administrative messages) without affording you the opportunity to opt out of receiving such communications.


3. How we use the information

Pursuant to the terms of this Privacy Policy, we may use the information we collect from you for the following purposes:

  1. to improve your user experience and help you efficiently access your information and the platform after you log-in;

  2. respond to your comments and questions and provide customer service;

  3. communicate with you about Milksource Services and related offers, promotions, news, upcoming events, and other information we think will be of interest to you;
  4. develop and display content and advertising tailored to your interests;
  5. monitor and analyze trends, usage and activities;
  6. investigate and prevent fraud and other illegal activities; and
  7. provide, maintain, and improve Milksource Services and our overall business.

Use for Research. In addition to the uses outlined above, by using Milksource Services, you agree to allow us to anonymously use the information from you and your breastfeeding experiences to continue our research into breastfeeding patterns and general trends, so that we may continue to improve the Milksource Services experience for users and the general public. This research may be published in our blogs or interviews. However, all of your responses will be kept anonymous, and we assure you that no personal information will be published.

Financial information. We may use financial information or payment method to process payment for any purchases, subscriptions or sales made on Milksource Services, to protect against or identify possible fraudulent transactions, and otherwise as needed to manage our business.

4. Sharing Your Information

The information we collect is used to improve the content and the quality of Milksource Services, and without your consent we will not otherwise share your personal information to/with any other party(s) for commercial purposes, except: (a) to provide Milksource Services, (b) when we have your permission, or (c) or under the following instances:

Public Information.  Public information is any information you share with a public audience, as well as information in your Public Profile, or content you share on another public forum or on public comments. Public information is available to anyone on or off our Milksource Services and can be seen or accessed through online search engines, APIs, and offline media.  When you comment on another person’s post, your comment will also be public.

Removing Information or Deleting Account.  You may review or edit your profile as you wish, by logging into your Milksource Services account using the information supplied during the registration process. If you would like to delete your account information, you may do so by deactivating and deleting your account through the Website. If you remove information that you posted to Milksource Services, copies may remain viewable in cached and archived pages of the Milksource Services, or if other users or third parties using any available API have copied or saved that information. In addition, following termination or deactivation of your account, we may retain information (including your profile information) and user content for a commercially reasonable time for backup, archival, and/or audit purposes.

Service Providers. We may share your information with our third-party service providers that support various aspects of our business operations (e.g., analytics providers, security and technology providers, form processors[2] , and payment processors).

Business Transfers. We may transfer your information to another company in connection with a merger, corporate restructuring, sale of any or all of our assets, or in the event of bankruptcy.

Aggregate Data. We may combine non-PII we collect with additional non-PII collected from other sources for our blog. We also may share aggregated, non-PII with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis.



Milksource Services may contain links to other websites. If you choose to click on a third party link, you will be directed to that third party's website. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other websites follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.



We may access, preserve and share your information without notice or consent from you in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; or to prevent death or imminent bodily harm. For example, we may provide information to third-party partners about the reliability of your account to prevent fraud and abuse on and off of our Service. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm. We also may retain information from accounts disabled for violations of our terms for at least a year to prevent repeat abuse or other violations of our terms.



Our Website is a general audience site, and we do not knowingly collect personal information from children under the age of 13. Should we learn that a child under 13 has provided us with personal information, we will delete that information from our database.



We endeavor to safeguard personal information to ensure that information is kept private. However, please be aware that unauthorized entry or use, hardware or software failure, the inherent insecurity of the Internet and other factors, may compromise the security of your personal information at any time. As such, we cannot guarantee the security of your personal information.



If you are visiting Milksource Services from outside the United States, Squarespace has self-certified to the EU-US and Swiss-US Privacy Shield, which allows us to lawfully transfer EU and Swiss personal data to the US, including to our US-based data centers. Please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. By using our services, you understand and agree that your information may be transferred to our facilities and those third parties with whom we share it as described in this privacy policy. You can read more about Squarespace’s Privacy Shield certifications here.



We may update this Privacy Policy from time to time at our sole discretion. When we post changes to this Privacy Policy, we will revise the "last updated" date at the top of this Privacy Policy. We recommend that you check our Website from time to time to inform yourself of any changes in this Privacy Policy or any of our other policies.



If you have any questions about this Privacy Policy, please contact us by email at